Associate Director, Growth & Performance needed in United States

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Associate Director, Growth & Performance

Company: WORKHUB AGENCY

Job Location: United States

Job Type: FULL_TIME - (ON_SITE)

Job Salary: 0 USD per month.

Date Posted: April 06, 2025

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Job Description

Who We AreAvantStay delivers world-class, authentic, tech-enabled short-term rental (STR) group experiences targeted at the millennial generation. We are venture-funded and growing rapidly in the explosive $100+ billion STR industry. Our customized end-to-end experience is designed for groups and powered by technology at every layer.What We Are Looking ForWe are seeking an Associate Director, Growth & Performance to take ownership of paid marketing, listings optimization, and distribution strategy. This is a high-impact, hands-on role for a performance-driven marketer who thrives in fast-paced, data-driven environments and is passionate about direct bookings and supply growth. The ideal candidate is highly analytical, execution-focused, and excited about vacation rentals.Key ResponsibilitiesPerformance Marketing & Paid GrowthOwn and optimize all paid marketing channels (Google Ads, Meta, YouTube, Display, TikTok, and more) to drive direct bookings and supply growth.Develop and execute geo-targeted paid strategies to scale efficiently across multiple locations.Take a data-first approach to campaign management, ensuring spend is optimized for CAC, LTV, and ROAS.Transition ownership from an external agency, bringing a proactive, hands-on approach to campaign execution and performance optimization.Work on attribution modeling and multi-touch measurement, improving how we track direct bookings, incrementality, and performance KPIs.Collaborate with brand marketing & CRM teams to drive retention, optimize landing pages, and run conversion experiments.Listings Optimization & DistributionLead and support the listings & distribution team, ensuring all properties are fully optimized for visibility, conversion, and revenue performance.Identify and execute strategies to improve listing performance for high-revenue properties, driving better rankings, pricing, and conversion rates.Ensure listings data and distribution are aligned across OTAs (Airbnb, Vrbo, Booking.com) and direct channels.Help manage key portfolio assets, making sure marketing efforts exceed owner expectations.Work cross-functionally with channel managers to ensure platform performance is aligned with growth and revenue goals.Data, Analytics & ReportingOwn CAC, LTV, and direct booking attribution, working closely with our analytics tools (GA4, Amplitude, Looker).Build and manage reporting dashboards, providing clear insights into marketing performance, spend efficiency, and listing success.Run A/B tests on landing pages and conversion funnels, improving user acquisition and retention metrics.Develop and refine tracking methodologies to ensure accurate measurement of multi-channel performance.Cross-Functional CollaborationWork with Revenue, Ops, Product, Engineering, Brand, Owner Experience, and Field Ops to drive performance across all marketing efforts.Be a key resource for owners and stakeholders, communicating marketing performance and property success strategies.Assist in retention marketing (email, SMS, loyalty programs), ensuring paid marketing efforts support long-term brand growth.What Success Looks Like (First 90 Days)Fully take over paid marketing and transition from agency-led to in-house optimization.Establish clear reporting on CAC, ROAS, and performance benchmarks.Optimize listings and distribution, ensuring our highest-revenue assets are performing above expectations.Become a key leader within the growth team, working closely with cross-functional partners to drive performance.Implement and execute testing strategies to improve marketing and direct booking conversion rates. Highly analytical and data-driven—you love numbers, measurement, and running experiments.Hands-on performance marketer—you don’t just strategize; you execute and optimize daily.Experienced in managing paid media across Google, Meta, and multi-location businesses.Proficient in attribution modeling and CAC/LTV tracking (GA4, Amplitude, Looker, SQL is a plus).Proactive and ownership-driven—you take initiative and make independent decisions while aligning with high-level goals.Collaborative and cross-functional—comfortable working with teams across Revenue, Ops, Brand, and Product.Excited about the short-term rental industry—you’re passionate about travel, hospitality, or vacation rentals.Preferred Experience5+ years in performance marketing, growth marketing, or similar roles.Deep experience with Google Ads, Meta Ads, and paid media management (budgeting, strategy, execution).Experience with multi-location marketing and geo-targeted campaigns.Strong analytical skills—proficient in GA4, Amplitude, Looker, SQL (a plus), or similar tools.Experience with vacation rentals, hospitality, travel, or marketplace businesses is a plus. Competitive compensation: $100,000 - 130,000 salary + bonusEquityUnlimited Paid Time OffGenerous company-sponsored insurance (medical, dental, vision, life, etc.)Complimentary and discounted stays at AvantStay propertiesPaid parental leaveWellness stipendRemote work stipend100% Remote - Work from Anywhere (US business hours)Opportunity to shape and lead key areas of growth for a fast-growing vacation rental brand.Work closely with senior leadership and make a direct impact on performance, revenue, and business growth.

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