This role is for one of the Weekday's clients

We are seeking a Digital Marketing Manager to drive end-to-end digital marketing strategies and execution. In this role, you will develop, implement, and optimize multi-channel marketing campaigns to enhance brand presence, generate leads, and support business growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels, including email marketing, Google Ads, LinkedIn paid campaigns, and social media marketing.
• Manage and optimize website updates, SEO strategies, and content marketing initiatives.
• Create, curate, and oversee the production of engaging content such as blogs, articles, and marketing materials.
•  Collaborate with agencies and vendors to ensure seamless execution of marketing activities.
• Lead B2B social media marketing campaigns to drive brand engagement and lead generation.
• Oversee Google AdWords, SEO/SEM, and PPC campaigns, ensuring maximum ROI.
• Leverage web analytics tools (e.g., Google Analytics) to monitor campaign performance and derive actionable insights.
• Manage the company’s social media presence on platforms such as LinkedIn, Facebook, and others.
• Analyze marketing performance metrics and adjust strategies to enhance effectiveness.
• Support broader brand promotion initiatives and ensure alignment with overall marketing objectives.

Key Skills & Competencies

•  Proficiency in Google Ads, LinkedIn Marketing, and SEO best practices.
• Experience in B2B IT, SaaS, or cybersecurity industries is preferred.
• Strong understanding of content marketing, digital advertising, and lead generation strategies.
• Hands-on experience with web analytics tools and ad-serving platforms.
• Excellent communication skills (both written and verbal) in English.
• Strong project management skills with the ability to coordinate with vendors and stakeholders.
• Analytical mindset with the ability to interpret data and drive insights-based marketing decisions.
• Adaptable and flexible to support broader marketing initiatives as needed.