Go-To-Marketing Strategy Lead needed in United States

Go-To-Marketing Strategy Lead

Company: Compound Growth Marketing

Job Location: United States

Job Type: FULL_TIME - (ON_SITE)

Date Posted: April 07, 2025

External

About Us

We’re building the demand generation firm we always wanted to work with when we were in house. Traditional agencies are too slow, too siloed, and too disconnected from revenue. They're caught in outdated models—prioritizing billable hours over results, creative over conversion, and activity over impact. We’re taking a radically different approach—blending deep marketing expertise with technical execution to build scalable, automated, and high-performing GTM systems.

The Role

We're looking for a Go-To-Marketing Strategy Lead who can architect and drive comprehensive go-to-market strategies for high-growth B2B companies. This role combines strategic thinking with hands-on execution, translating market insights into actionable GTM playbooks. You'll work closely with clients to define their positioning, identify target segments, and develop scalable revenue strategies that align marketing, sales, and product efforts.

What You'll Do

Design & Execute comprehensive GTM strategies, from market analysis to implementation roadmaps
Develop & Refine ICP definitions, buyer personas, and customer journey maps
Create & Optimize positioning frameworks and value propositions that resonate with target audiences
Build Revenue Models that align marketing activities with pipeline and revenue targets
Lead Strategic Planning sessions with clients to establish goals, KPIs, and success metrics

Partner with pod teammates to translate strategy into tactical execution plans

What You Bring

7+ years experience in B2B marketing strategy, preferably in SaaS or technology
Strong understanding of B2B sales processes and revenue operations
Experience developing and implementing GTM strategies for high-growth companies
Proven ability to translate complex market dynamics into clear strategic recommendations
Excellence in stakeholder management and executive communication
Data-driven approach to strategy development and measurement
Comfort with ambiguity and ability to create structure in undefined situations

Tools & Technologies You'll Use

Revenue Intelligence: Gong, Clari, InsightSquared
Market Intelligence: ZoomInfo, 6sense, Bombora
Strategy & Planning: Airtable, Notion, Miro
Analytics: Looker, Tableau, PowerBI
Revenue Modeling: Excel/Google Sheets (advanced)
Competitive Intelligence: Crayon, G2, Klue
Project Management: Asana, Monday, ClickUp

Experience with these specific tools is not required, but familiarity with similar technologies in each category is important. We value quick learners who can adapt to new tools and technologies.

Why Join Us?

Be part of a high-growth agency redefining how B2B companies go to market
Work with fast-moving, ambitious clients in SaaS and B2B tech
Own and drive high-impact initiatives within your domain
Competitive compensation, flexible work environment, and a team that values innovation over bureaucracy
Opportunity to shape the future of B2B marketing and sales