Location: Guadalajara
Job Type: Full-Time, Contractor.

The Role

We’re looking for a Marketing Operations Manager to build and optimize our marketing tech stack, improve lead management processes, and drive data-driven decision-making. You’ll play a key role in ensuring our marketing campaigns are executed efficiently, tracked accurately, and continuously optimized for performance.

What You'll Do:

• Own the marketing tech stack – manage tools like Marketo, Salesforce, Google Analytics, ZoomInfo, 6sense, and more, ensuring seamless integrations and data flow.
• Lead lifecycle management – optimize lead scoring, routing, and attribution to improve sales and marketing alignment.
• Marketing analytics & reporting – define KPIs, build dashboards, and provide insights to improve campaign performance and ROI.
• Campaign operations – support demand generation efforts with email automation, landing pages, segmentation, and A/B testing.
• Process improvement – refine workflows, data hygiene, and automation strategies to drive efficiency and scale marketing efforts.
• Budget & forecasting – track marketing spend and performance to help allocate resources effectively.
• Collaboration – work closely with sales, revenue operations, and demand generation teams to optimize pipeline growth and conversion rates.

• 5-10+ years in marketing operations, demand generation, or revenue operations at a B2B SaaS company.
• Hands-on experience with Marketo, Salesforce,and 6sense is a requirement.
• Strong analytical skills with multi-touch attribution, reporting, and data-driven decision-making expertise.
• Ability to manage projects, prioritize tasks, and collaborate cross-functionally.
• Proficiency in Excel/Google Sheets, SQL, or BI tools (a plus).
• Expertise with B2B marketing funnels, ABM strategies, and pipeline acceleration tactics.
• Comfortable in a fast-paced, high-growth startup environment.

Ottimate is an equal opportunity employer that is committed to diversity and inclusion. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. If you are excited about the role but do not meet 100% of the qualifications listed above, we encourage you to apply. Nothing in this job posting should be construed as an offer or guarantee of employment