Product Marketing Manager needed in Gurugram, Haryana, India

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Product Marketing Manager

Company: WORKHUB AGENCY

Job Location: Gurugram, Haryana, India

Job Type: FULL_TIME - (ON_SITE)

Job Salary: 0 USD per month.

Date Posted: April 06, 2025

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Job Description

🎯 Role OverviewYou'll be our go-to product marketing specialist, getting your hands dirty to bring GTM strategies to life across both Crop.photo (our AI platform that keeps brands looking sharp) and Evolphin's digital asset management solutions. Working with our CMO, you'll run lean but make big waves. This scrappy role puts you right where the action is – launching both products now while crafting the story of how they'll come together in the future. Think fast, move faster, and be ready to hustle across channels to make your mark. If you love doing a bit of everything and seeing real results from your work, you'll fit right in.💼 Key ResponsibilitiesMarket Research & Strategy:Conduct in-depth market research to identify opportunities across eCommerce brands, creative post-production and marketing teamsDefine and validate market segments, buyer personas, and jobs-to-be-done for both platforms - Crop.photo & Evolphin DAMDevelop positioning strategies that highlight the unique AI advantages of Crop.photo for brand complianceCreate compelling narratives around Evolphin's digital asset management capabilities especially with the focus on video post-productionGo-to-Market Execution:Drive product launches by coordinating with cross-functional teams (product, sales, customer experience)Develop pricing strategies that maximize adoption and revenueCreate sales enablement materials that clearly communicate our value propositionsBuild content strategies that highlight the convergence of digital asset management with AI-powered brand complianceCompetitive Intelligence:Monitor the competitive landscape for both AI-powered visual tools and digital asset management solutionsIdentify differentiators and adjust positioning accordinglyCreate battle cards and competitive analyses for sales teamsTrack industry trends and technological advancementsSales Enablement:Develop proposal templates, discovery questionnaires, and presentation assetsCreate product demos and use cases that showcase real-world applicationsTrain sales teams on effectively communicating product valueDesign customer success stories that highlight ROI and business impactThought Leadership:Contribute content for webinars, whitepapers, and blog postsDevelop materials for account-based marketing initiativesCraft messaging that positions us as innovators in brand compliance and digital asset managementCollaborate with industry experts to establish credibility in the market 📋 Required Experience & SkillsBachelor's degree or equivalent experience3+ years of product marketing experience (SaaS experience preferred)Demonstrated success in B2B technology marketingStrong understanding of digital asset management, creative/media workflowsExperience building go-to-market campaigns that effectively highlight product capabilitiesExcellent analytical skills with experience in data analysis and ROI calculationsProven ability to translate complex technical capabilities into compelling customer benefitsStrong project management skills and attention to detailOutstanding written and verbal communication💪 What Sets You ApartExperience with AI/ML products or creative/media technologyUnderstanding of brand management, creative workflows, or video post-productionBackground in marketing to creative professionals or enterprise marketing teamsExperience with product launches in early-stage environments ($0.2M-$1M ARR)Ability to work effectively in a fast-paced startup environmentTrack record of building successful relationships across organizational levelsExperience with marketing products through technological transitions or convergence📊 Success MetricsDevelopment of clear positioning and messaging that drives market adoptionSuccessful product launches with measurable impact on pipeline and revenueCreation of sales enablement materials that increase win ratesContribution to thought leadership content that generates qualified leadsCustomer feedback that validates messaging effectiveness 💪 Why This Role Is EpicBe part of a potential GenAI unicorn from day oneBecome our founding Product Marketing Manager with outsized impactCollaborate directly with CMO, founder and leadership to execute winning strategiesBuild something massive with backing from Evolphin and 12,000+ existing usersWork with cutting-edge AI tech that creative professionals actually loveHelp craft the product marketing playbook for brand visual consistency toolsEstablish yourself as a pioneer in an emerging product categoryOpportunity to grow from first PMM hire to team leader as we scaleReceive meaningful equity at an early stage with massive upside potential🤖 About Our ProductsAt the intersection of AI and visual media, our platforms are transforming how brands maintain consistency at scale:Crop.photo leverages cutting-edge AI to help brands ensure visual consistency across all media assets. With over 12,000 users already, our platform automates image and video processing to maintain brand identity across product photos, promotional materials, and more.Evolphin is a leader in digital & media asset management, with deep expertise in transforming media workflows for retail, eCommerce, media & entertainment, and beyond.As these platforms converge, you'll be at the forefront of a revolutionary approach to brand management – combining intelligent asset organization with AI-powered brand compliance in a unified solution that will redefine creative workflows.

About WORKHUB AGENCY

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