Retention & Remarketing Specialist needed in Bengaluru, Karnataka, India

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Retention & Remarketing Specialist

Company: WORKHUB AGENCY

Job Location: Bengaluru, Karnataka, India

Job Type: FULL_TIME - (ON_SITE)

Job Salary: 0 USD per month.

Date Posted: April 05, 2025

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Job Description

Job Description:We are looking for a Retention & Remarketing Specialist to manage and optimize customer retention campaigns across SMS, Email, WhatsApp, and RCS. You will develop strategies to improve customer engagement, reduce churn, and enhance brand loyalty.Responsibilities:Develop and execute customer retention strategies via SMS, Email, WhatsApp, and RCS.Create personalized marketing campaigns to re-engage inactive customers.Manage audience segmentation and behavioral triggers for automated messaging.Track campaign performance and optimize for higher open rates and conversions.Work with design and content teams to craft compelling messages.Conduct A/B testing to improve messaging effectiveness.Analyze customer journey data and optimize engagement touchpoints.Requirements:1-3 years of experience in Retention Marketing / CRM.Hands-on experience with SMS, Email, WhatsApp, and RCS marketing tools.Proficiency in email automation platform on Clevertap, moengage or similar toolStrong understanding of customer segmentation and lifecycle marketing.Knowledge of Clevertap, Excel, and reporting dashboards.Good copywriting skills for engaging communication.

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