We are Lokal, India's premier hyperlocal platform, offering services in various Indian languages. We focus on developing world-class products for non-English speakers across India by delivering local information, classified ads, and continually evolving to include new and significant use cases every day. We operate in several states including Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, and are proud to have amassed over 45 million downloads to date. Headquartered in Bengaluru, Lokal was founded in 2018 by Jani and Vipul, both distinguished IIT alumni recognised in Forbes 30 under 30 Asia 2020. As a Series B funded startup, we have garnered support from top-tier investors such as the Sony Innovation Fund, YCombinator, 3one4 Capital, India Quotient, and Global Brain. Our mission is driven by a commitment to innovation and a deep dedication to effectively serving our users.

● Strong understanding of storytelling in under 60 seconds
● Ability to write sharp, attention-grabbing openings (hook mastery)
● Understanding of ad metrics — especially CTR, watch time, and drop-off rates
● Ability to write for different platforms (Instagram, YouTube, Facebook) and formats (reels, teasers, ads)
● Knowledge of visual language — understanding how copy translates into visuals and what frames grab attention
● Ability to simplify messaging and make it relatable
● Trend-spotting and adapting content style to current formats
● Basic knowledge of transitions, camera shots, and pacing to visualize scripts better
● Reads a lot — books, articles, and content from top writers globally — to develop visual literacy and understand narrative depth
● Actively watches movies, short films, and ads to gain creative references and recognize what works visually and emotionally
● Ability to work with creative prompts for videos and judge content quality during execution
● Strong command over two languages minimum — English and their native language — both written and spoken, to bring cultural nuance and flexibility in writing