Chief Executive Officer (CEO) – All For American

Location: Remote (U.S. preferred)

Compensation: Competitive salary + performance-based incentives

Reporting to: Board of Directors working closely with the President 

About Palm Venture Studios

Palm Venture Studios provides second-chance capital and strategic support to early-stage, impact-driven startups. Unlike typical venture studios, we offer patient capital, hands-on guidance, and operational expertise to unlock growth for high potential startups across industries and categories. 

Backed by a family office and led by seasoned investors, entrepreneurs, and creatives, our track record speaks for itself: 30 platform acquisitions, 18 exits, and a 21x return on a blended basis.

About All For American

All For American is an emerging e-commerce marketplace with a bold mission: to connect buyers and sellers of Made in America goods in a way that strengthens American communities, instills national pride, and bolsters local, regional, and national economies—particularly in manufacturing. We are more than a marketplace; we are a movement.

That's where you come in.

As we transition from pre-revenue to a sustainable, profitable business generating over $10M in gross merchandise volume, we seek a visionary Chief Executive Officer (CEO) to actualize this vision, capture market share from incumbents, grow the marketplace, and innovate at the intersection of e-commerce, consumer engagement, public interest/attention, and community-building.

CEO's Key Responsibilities

1. Provide Strategic Leadership & Creative Execution

• Build and lead a high-performing team, ensuring alignment with the company’s mission, vision, and culture.
• Drive financial sustainability by overseeing budgeting, performance management, and operational efficiency.
• Strengthen relationships with stakeholders, including the board, President, and external partners, to advance strategic goals.

2. Oversee Marketplace Growth and Profitability

• Ensure the successful execution of a roadmap that scales the marketplace from pre-revenue to $10M+ in sustainable revenue.
• Guide seller and customer acquisition, retention, and brand positioning strategies to drive engagement on both sides of the marketplace.
• Provide oversight of supply chain, logistics, and fulfillment strategies to enhance buyer and seller experiences.
• Oversee the development of a scalable business model that balances revenue growth with profitability.
• Ensure liquidity by optimizing pricing models, trust mechanisms, and transaction flows for a seamless user experience.

3. Oversee Innovation and Differentiation to Drive Market Leadership

• Establish the marketplace as a platform that fosters community connections, American craftsmanship, and economic revitalization.
• Guide the introduction of new business models, engagement strategies, and experiential commerce innovations.
• Leverage technology, storytelling, stakeholder outreach, media, and customer experience design to create an emotionally compelling and differentiated buying journey as well as marketplace buzz.

Proven Experience in Growth and Marketplaces

✅ Growth-focused executive with proven experience scaling a marketplace from early-stage to profitability

❌ Has experience in scaling an ecommerce business, but not a marketplace

Strong Leadership and Team Development

✅ Strong leader and team builder with demonstrated success in recruiting, inspiring, and managing top-tier talent.

❌ Focuses on process or outcomes, but not on people

Expertise in Customer Growth and Retention

✅ Deep expertise in customer acquisition, engagement, and retention, particularly in the digital economy.
❌ Limited exposure to driving growth in supply or demand 

Balanced Approach to Innovation, Operations, and Finance

✅ Ability to balance innovation, operational execution, and financial discipline to drive sustainable growth.

❌ Prioritizes market share over profitability, or profitability over market share

Alignment with Mission and Industry

✅ Understands American manufacturing, or local economic development, and has a vision for how it can build civil society.  

❌ Interested in manufacturing or civil society, but doesn’t see how they can bolster one another.

• Lead a company with a bold vision for economic and social impact.
• Shape and define a new kind of marketplace that builds relationships, pride, and sustainable economic growth.
• Work with a mission-driven team committed to innovation and transformation in American commerce.
• Enjoy a leadership role with high autonomy, significant upside potential, and the ability to make a lasting impact.
• And, of course, competitive compensation package including salary, benefits, and equity. Commensurate with experience.